Friends and family can now experience migraine through sufferers’ eyes.
To address the frustration of misunderstood migraine sufferers, we developed an innovative approach. Our strategy aimed to involve sufferers throughout the process, showcasing the debilitating nature of migraines.
Using the world’s first augmented reality migraine simulator, we allowed non-sufferers to experience visual symptoms of migraine through their eyes. Partnering with sufferers, we recreated their exact symptoms and challenged others to experience them in various environments.
The impactful “Migraine Experience” campaign generated significant engagement, doubling brand awareness and reaching millions of impressions and views.
My responsibilities included oversight of art direction, storytelling, and design.