BREWERS’ SCHOOL

ŻYWIEC

Zywiec Brewers’ School reintroduced long-lost beer types.

Under the theme “The most important decision in your Zywiec” (Zywiec refers to the word “life” in Polish), we engaged consumers in a crowdsourcing event to choose the best beer for permanent store availability.

Through three 60-second films, the Brewers’ School campaign educated viewers about the new beer types, showcasing brand’s rich brewing history and tradition, production process, and proper serving techniques. TV spots aired on the Discovery Channel and online, supported by print and out-of-home executions. With over 100,000 online votes, Zywiec Biale emerged as the clear winner.

My responsibilities encompassed the campaign’s overall outcome, from introducing the new beer types to developing creative ideas for advertisements, as well as art direction for the film and photoshoot.

Awards
EFFIE
1x Gold

BREWERS' SCHOOL

ŻYWIEC
Michal Kaminski