Happiness is the joy experienced when uplifting messages are shared and received.

Our objective was to promote sharing moment among customers and establish an emotional connection with the T-Mobile brand. To address the brief, I developed creative idea specifically for this project, centred around the concept of ‘Happiness multiplies when shared.’ The film is based on a story of two brothers participating in a marathon despite one of them being injured. Their friends and family shared positive news, creating a ripple of happiness.