HAPPINESS MULTIPLIES
WHEN SHARED

T-MOBILE

In this campaign we wanted to promote sharing between customers and aimed for emotional connection with T-mobile brand. To answer the brief I developed a secondary idea ‘Happiness multiplies when shared’ for this particular project. I based it on a story about two brothers taking part in marathon despite of injury of one of them. Their friends share positive news. The ad focuses on peoples’ happiness upon getting informed and informing other friends.

I was also involved in creating Christmas Campaign featuring Robert Lewandowski, Bayern Munich Player, where I helped with art direction and designed JUMP! Graffiti.

HAPPINESS MULTIPLIES
WHEN SHARED

T-MOBILE
Michal Kaminski
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