This is the 9th and 10th advert for BZ WBK Santander Bank, featuring Chuck Norris and two Polish well known actors.
Here you can see entire campaign with Chuck Norris.
For a long time BZ WBK Santander Bank has been advertising their brand with movie stars, but this time we managed to create the strongest message. The idea was based on the jokes about Chuck Norris in which we placed banking products message. This created a very impactfull and distinctive campaign which outclassed other banks communication.
The TV campaign was heavily supported with several versions of billboards, which featured different images of Chuck Norris accompanied by a variety of funny headlines that always evoked the humour of the popular “Chuck Norris jokes”.
I worked with the entire creative department responsible for BZ WBK Santander Bank campaign. I was responsible for creative concepts, art direction of TV spots, print ads and OOH as well as other promotional materials for the bank.