Awards – KTR (Polish Ad Festival)
I used prayers and its potential as cultural texts to raise awareness of domestic violence problem.
By changing the words of the prayers but keeping it as close to the original as possible, I have received strong and controversial message that is read like a beaten child’s prayer addressed directly to the parent. It was advertised on radio stations and online.
My Father – domestic violence message
My Father, Who art higher, Horrified by Thy Name. Thy Kindness come. Give me this day to freely breathe. And forgive me my trespasses, and lead me not into termination, but deliver me from your evil.
VO: Aggressive parents aren’t almighty. You can stop them. Check how to react to domestic violence at razemlepiej.pl