TIRES WITH THREE STARS

MICHELIN

Michelin’s aim was to communicate the best quality of their tires (based on reserch). Due to the fact that Michelin is the only brand which awards the best restaurants in the world with Michelin stars, I came up with idea of awarding Michelin tires with the highest rating of three stars in different categories.

Responsibilities: creative idea, art direction, overseeing illustrators.

TIRES WITH THREE STARS

MICHELIN
Michal Kaminski
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