The aim of LOT Polish Airlines was to communicate about the upcoming Valentine’s Day in an interesting and different way. We came up with idea which was doable only by the airline company. We laid Valentine’s Day wishes ( ‘NAME’ I LOVE YOU! ), made of LED pipe lights, on the ground next to the runway where LOT aircrafts were approaching for landing. Name changed accordingly to information from the beloved, who wanted to confess love to the person in a plane.
For the purposes of the event we made a viral video that showed story about the couple in love. Video was very quickly widespread across social media with #LOTofLOVE.
Responsibilities: creative idea, art direction.