UPGRADE

LOT POLISH AIRLINES

New hero of campaign for LOT Polish Airlines is a suitcase, luggage, baggage, of many shapes and colours which is the personification of the traveller.

In Upgrade project the challenge was to present advantages of new services and upgrades in an airy, fresh and unique way. To do so, I designed streaks referring with their shape to plane taking off. And then I combined them with images that match the purpose of service.

Responsibilities: creative idea, art direction, design of ads on LOT Airlines website.

UPGRADE

LOT POLISH AIRLINES
Michal Kaminski