ANCILLARY

LOT POLISH AIRLINES

New hero of campaign for LOT Polish Airlines is a suitcase, luggage, baggage, of many shapes and colours which is the personification of the traveller.

In Ancillary project the challenge was to present a range of services in a consistent and creative way, while keeping it clean and simple.

To show a range of services you can add to your flight, I combined images of suitcases with a vector drawings and tried to tell stories which refer to various services.

Responsibilities: creative concept, art direction, overseeing designers.

 

ANCILLARY

LOT POLISH AIRLINES
Michal Kaminski