Transform grey spaces and uplift communities worldwide.

Dulux had a mission to bring colour into the lives of 1 million people by 2020 through the Let’s Colour Project.

As part of this global initiative, I conceptualised and developed creative ideas for TV spots and print ads. My approach focused on showcasing how adding colour to a room can positively impact one’s personality, inspiring people to embrace vibrant hues in their lives.

Responsibilities encompassed creative idea generation, art direction, copywriting, as well as coordinating with production and postproduction companies.