With an aim of colouring 1 million people’s lives by 2020, Dulux is using its colour authority to try and brighten up grey spaces and local lives throughout the Globe through the Let’s Colour Project.
As part of a global project I developed idea for TV spots and print ads. My creative idea was to show how a bit of colour in your room can change your personality. My aim was to encourage people to add colour to their lives.
Responsibilities: creative idea, art direction, copywriting, overseeing illustrators, production and postproduction companies.