I worked for Avon brand at all briefs and all sectors of EMEA market. I was as well responsible for developing a new fragrance Sensuelle project.
The challenge was to introduce the fragrance in intriguing, sensual way and to differentiate it from other fragrances ads. The concept of French Artist’s atelier fit in perfectly. We pitched ideas to UK and USA based Avon client who quickly gave us a green light.
We engaged well-known Russian actress Svetlana Khodchenkova who became the face of Avon’s new fragrance Sensuelle on East European market. We did also a copy for South African market with well-known model from Johannesburg. We opt to shoot it in Paris but eventually ended up in New York 🙂
TV spots, beauty shots and other promotional materials went around the Globe.
Responsibilities: creative concept, art direction, overseeing illustrators, production and postproduction companies.