Unleashing sensuality to discover the essence of yourself.

To launch Avon’s new fragrance Sensuelle in an intriguing and sensual way, I came up with a concept of a French artist’s atelier and his muse. We enlisted the renowned Russian actress Svetlana Khodchenkova to become the face of the fragrance in the East European market, and created an adaptation featuring a well-known model from Johannesburg for the South African market. The campaign included TV spots, print ads, and other promotional materials that were launched globally.

In addition, I worked with Avon on all the briefs for the EMEA market, overseeing creative concepting, art direction, design, production, and post-production responsibilities.